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95% of What You Taste is Really Smell

At the heart of Aroma Academy's training is a set of distinct aromas that combine to create the "tasting" experience. The aromas contained in each kit stretch across the stylistic breadth of the kit's category -- whisky, gin, etc. The training method is to build flavors up rather than breaking them down. Picking individual aromas out of a complex spirit is difficult. Instead, Aroma Academy breaks that complicated nose down into individual elements, introducing them one-by-one. It's like meeting new people; once you get to know them, it's easier to pick them out of a crowd. We've done this with Scotch...

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