Learn Like the Pros from the Global Leader in Aroma Recognition Training

Aroma Academy is the Global Leader in Aroma Recognition Skills Development.  School of Wine and Spirits is the Exclusive, Approved US Distributor of Aroma Academy Products and Services.  We have taught thousands of drinks professionals around the world how to assess and enjoy the aromas of fine spirits and wine. Now, we're making that training available in kit form. 

In your own time, at your own pace, with your friends or all by yourself, you can learn to identify the key aromas of Bourbon, Scotch, and Irish whiskies; gin; and fine wine. Our training is fun and social, and when you're done you'll understand and appreciate the many expressions of the distiller's arts.

Sophisticated, discerning consumers are remaking the drinks industry, demanding products stretching far beyond the ordinary. Aroma Academy US brings a proven British training method and tools to the U.S. We teach passionate American drinks professionals to discern and articulate the special qualities of the spirits, wines and beer they offer. The result is an improved customer experience and a boost in per-ticket revenue -- as well as enhanced personal appreciation of the craft of producing compelling drinks.

Our mission is to provide education of all things wine and spirits.  Our training tools and publications provide professionals and enthusiasts with the essentials to elevate their appreciation and joy on their personal journey along the many wine routes and regions that create the elixirs we all love.

We strive to impart comprehensive knowledge and a deep appreciation for the world of wine and spirits to enthusiasts, professionals, and novices alike. These services are dedicated to fostering a culture of wine literacy by offering engaging and informative programs that cover various aspects of viticulture, winemaking, and wine appreciation, as well as the art of crafting spirits through distillation and aging.

A key objective is to demystify the complexities of wine and spirits, making it accessible to individuals at all levels of expertise. From grape varietals, grains and other inputs, malting technics, and terroir to the art of tasting and food pairings, we strive to provide a holistic understanding wine and spirits and its many joys. We offer structured courses, workshops, and tastings led by experienced experts, educators and sommeliers, creating an immersive learning experience.

Furthermore, our services may aim to instill a sense of cultural and historical context, emphasizing the rich traditions and stories behind different wine regions and specific spirits and their geographic origins. By fostering a deeper connection between participants and the worlds of wine and spirits, the mission is to empower individuals to make informed choices, appreciate the diversity of their beverage of choice, and enhance their overall enjoyment of the drinks. Ultimately, the goal is to cultivate a community of wine and spirits enthusiasts who share a passion for learning and savoring the complexities of these timeless libations.

Thank you for joining us on your journey.   We appreciate your support and share your appreciation of the fine things in life.

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